Saturday, June 30, 2007

How To Build A MultiMillion Dollar Business, Teaching Others How To Use Computers

Seventeen years ago John W. Scherer sensed that video lessons are going to be all the rage. This is when he founded his Video Professor Inc, a multimillion corporation that sends out 250,000 packages every month and has over 5 million customers in US alone.

You know that John W. Scherer must be a very good marketer if he made Willie Nelson buy eBay trading course from him.

The core of his successful marteting strategy (not surprisingly) has been giving away free trial lessons. Company's intertal marketing experiments have demonstraged that a person who watched at least one trial lesson is 11 times more likely to purchase a course of interest (currently, the most popular course is on using Windows Vista).

In fact, the conversion ratio for Video Professor lessons are so good that John W. Scherer has rolled out several infomercials. Perhaps one of the reasons Video Professor customers find these lessons so valuable is because of Video Professor's unique "What-You-See-Is-What-You-Do" teaching technique, which allows users to follow the lesson step-by-step in the actual program they're learning. Plus, each lesson title comes complete with sections designed for beginner, intermediate, and advanced users.

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