Friday, June 29, 2007

Dating Cards As A Profitable Niche Business

In a variation on online dating, two new concepts allow people to connect online after first meeting (briefly) in the physical world. Canadian Admit an Attraction prints Attraction Tickets for members (9.95 dollars for a twelve-pack). Members hand out a ticket to someone they meet in public. A ticket receiver can then go online to check out the member's profile using a unique access code, and get in touch if the attraction is mutual. Since the tickets don't contain any personal information, both parties are guaranteed a level of privacy they wouldn't have if they exchanged phone numbers or email addresses.

How is the carding system different from regular online dating? Physical chemistry is established up front, not after endless online chats and emails. And since the receiving party doesn't have to be a member of an online service, members have access to a larger pool of potential mates. Of course, a simpler route would be to ask for someone's phone number. But for shy consumers or those who don't want to divulge personal details to total strangers, dating cards could definitely work. One to start up locally, or to add to your offerings if you’re already in the matchmaking business.

Dating as a business is perfect for niching. For example, (website that specializes in dating for plus-size women) made four million dollars last year. And sex-dating sites, like grow three times faster than regular dating sites.

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