Vacations With A Higher Purpose

http://www.givebackgetaways.com/

More than just a time to renew body and spirit, vacations can also be opportunities to learn something new or try out different careers, as we've noted before. For guests at Ritz-Carlton hotels worldwide, they can now also be a time to give back to the local community.

Last month Ritz-Carlton launched its Give Back Getaways program, which gives guests the opportunity to volunteer their time to improve and assist the local community in which they are vacationing. At The Ritz-Carlton in Cancun, for example, guests can join a biologist from the Cancun Department of Ecology for hands-on experience protecting mother sea turtles during nesting and helping them return safely to the sea. Through a program employees have already been participating in for more than a decade, guests will head out at night to search for nesting turtles, gather sea turtle eggs and bring them to a safer location. Visitors to Berlin, meanwhile, can roll up their sleeves and accompany hotel staff as they launch a spring clean-up of the SONNENHOF facilities for children with serious illnesses. Additional Give Back Getaways include cooking and serving meals at the North Texas Food Bank; restoring homes in the ancient water town of Wuzhen, China; planting native Cyprus trees in the dwindling wetland forests of the Florida Everglades; and building homes with Habitat for Humanity in Jakarta and New Orleans. Costs vary between roughly USD 50 and USD 150 per adult participant.

Simon F. Cooper, Ritz-Carlton's president and chief operating officer, explains: “We have come to recognize the interest many of our guests have in becoming more involved in the region where they are spending their vacation. Many of them are active volunteers in worthwhile activities at home, and want to continue this spirit of giving when they visit other parts of the world. We believe Give Back Getaways is a unique way for our hotels to partner with guests to provide an experience both memorable and personally enriching.”

Experience, of course, is what it's all about, as the hotel goes beyond furnishing a purely functional place to stay to give guests a lasting, potentially transforming experience they'll remember forever. Long live the experience economy—and the companies that make it happen!

10 Totally Stupid Online Business Ideas That Made Someone Rich

10+ Unusual Ways To Make Easy Money On The Internet If You Love Writing.

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AdsSpy.Com Success Story

http://adsspy.com/

Great ideas for startups are often quite accidental. When SEOQuake tech guys indexed most sites in the internet, they were stuck with a load of information. Among them, whether or not a site runs any contextual advertisement through Google Adsense, Yahoo Publisher Network, Chitika or Amazon.Com. This was easily determined by presence or absence of code that had a Publisher ID for one of the networks.

So, what’s so special about that? Well, first, each publisher gets assigned a specific ID. Most contextual advertisement networks, like Google, explicitly prohibit same publisher from getting more than one ID (the only way around is to register another business entity).

You could use the data to match publisher ID with all sites where it’s displayed. Essentially, if you know one site where Google Ads are displayed, you can know all sites that belong to that particular publisher and display Google Ads.

Is this important? You bet. First, since AdSense publishers are forced to use the same publisher ID, you can ‘spy’ on any publisher. You can see what other projects are online. You can compare ad layouts. You can uncover the secrets of successful webmasters, and learn some tips and tricks based on years of their practical experience.

Another handy application of the service is independent assessment of network quality. It’s no secret that people create websites specifically for making money with AdSense. These are known as MFA (made for AdSense) and generally provide lower ROIs than genuine websites that display ads. Google claims to combat them, but it’s always an uphill battle.

For heavy AdSense spenders, identifying and staying away from MFA sites is a big deal. With this tool, it’s brainlessly simple. First, MFA publishers generally have A LOT of websites (some over a thousand under the same ID). First, those MFA sites tend to have ‘ugly’ designs than force people to click, this inflating CTR and hurting advertisers.

There are other applications, too.

The service was launched on April 11 and got $800 dollars in subscription fees right away. Some SEO stars, like Aaron Wall of SEOBook.Com stopped by to comment about AdsSpy’s unique capabilities.

The fees are fairly reasonable, although by no means cheap – from $29.95 for seven day access up to $199.95 for 180-days premium access. A single report used to be sold for $4.95, but I don’t see the option available at this point.

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How To Make A Huge Profit Selling Books By The Chapter

www.randomhouse.com/madetostick

When Charles Dickens was writing his serialized novels, crowds used to gather at the docks in New York whenever a new chapter was due to arrive by boat. Today, Random House, the world’s largest publisher, has brought the practice back in electronic form, starting with the business communications bestseller ‘Made to Stick: Why Some Ideas Survive and Others Die.’ Each chapter of the book, which had a hardcover print run of more than 200,000 copies, costs USD 2.99 and can be downloaded as an Adobe Digital Editions file, a format that is itself readable via a free download from Adobe.

Random House, a US subsidiary of German media giant Bertelsmann, explained that the chapter-by-chapter sale was intended for those who only need to glean one or two lessons from a book. The Wall Street Journal noted that the experiment follows the music industry’s success selling songs individually, and that it’s an attempt by the company to discover how modern consumers might want to receive publishing information, particularly at a time when cell phones, PDAs and other digital devices such as Amazon’s Kindle make it easier for them to read electronic documents anywhere and everywhere.

Other publishers have launched similar experiments with downloadable chapters. In January, for example, Springwise looked at DailyLit, which makes classic texts available free via email and RSS, and modern texts at prices roughly in line with those of paperbacks. Indeed, that relatively low-tech approach could be easily emulated by book-publishing entrepreneurs. Choosing the right content will be key, of course. And while the chapter-by-chapter niche might seem best suited to business books, irresistible fictional stories or tales or real-life scandal and intrigue might also become piecemeal best sellers of the future, bringing together crowds of readers, just as Dickens once did on those New York City docks.

Man finds niche painting goalie helmets

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I killed that! Wisconsin man starts Web site devoted to roadkill.

Minneapolis scrapyard got wired and sent sales through the roof

http://www.alliancesteelco.com/

When Michael Zweigbaum took over as CEO of Alliance Steel Services in Minneapolis three years ago, the 40-year-old scrap-metal company had grown rusty.

Prices were rising, thanks to increased Chinese and Indian demand for recycled metal from the U.S., but Alliance wasn't equipped for growth. The former owners had controlled the company using pencil and paper, says Zweigbaum, 34. "There was no evolution - it was a legacy business."

Zweigbaum had a bold vision for changing that: Acquire other local scrapyards and create a regional network of recycled-metal providers.

"Every town in Minnesota with at least 1,000 people has a scrapyard," he says. "I wanted them to work in conjunction, and I mapped out new locations for us."

There was no way Alliance could manage multiple yards without entering the Digital Age. But the company didn't merely upgrade to a couple of PCs and a business-software suite. It made a great leap forward with a system that weighed, tagged, and snapped digital photos of every batch of scrap metal that entered the yard. Customers could buy in confidence - and Zweigbaum was able to grow his revenues 500% in three years.

For that, he can thank one key hire: his father, Larry, a 30-year veteran of the software business. (Alliance is a family affair: Zweigbaum bought it from his father-in-law and hired his sister, Marly, as CFO.)

Larry, 60, was about to retire when his son asked him to be CTO. But he couldn't resist the chance to transform an industry.

"We used to vie with other small businesses, but now we're going against huge conglomerates," Larry says. "We had to gain a competitive edge."

The Zweigbaums hunted for a system that would let them oversee their stock in real time. They chose Recycling Operations Manager, created by 21st Century Programming, a small business in Long Beach, Calif. Similar systems from ScrapWare in Rockville, Md., and BuyBackPro in Woodland, Calif., were considered, but ROM was the cheapest one that used digital photos.

ROM starts working the moment a truck enters Alliance's yard and dumps a load of metal onto a trailer-sized scale. An employee eyeballs the load and selects one of 80 grades of metal on a touch-screen. The software notes the weight on the scales, and a camera transmits a picture, which reveals any contaminations (because the metal is recycled, it's rarely perfect).

All of that information is filed in a database from which the Zweigbaums can also access their trade receivables, shipping and billing documents, and inventory. The management system does more than streamline internal operations - it enables Alliance to run the business transparently.

"There's always been a great deal of distrust in the scrap industry," says Zweigbaum. "Manufacturers depend on how the scrap vendors weigh the metal, how they value it. We wanted to eliminate that subjectivity."

Since Zweigbaum bought the company in 2005, annual revenues have jumped from $18 million to $100 million. Alliance now owns five yards throughout Minnesota.

Much of that growth is due to rising commodity prices and shrinking steel supply. But Zweigbaum credits the new system's precision for allowing Alliance to sell more nonferrous scrap metals, such as brass, copper, and titanium. Demand for such metals in developing countries has soared in recent years. Their contribution to Alliance's profits has risen 50% since 2005.

Because nonferrous metals are more valuable, Alliance used to have to sell them through a middleman. Today buyers trust the company enough to purchase nonferrous scrap directly from its yards. Complaints about contaminated shipments can be dealt with far more smoothly than before.

"We always have visual evidence," says Zweigbaum.

Alliance was an early adopter of Recycling Operations Manager. At an implementation cost of $300,000 across all the Alliance yards, that could have been a risky bet. But Zweigbaum says he effectively recoups the investment every three months in profits. Now 21st Century Programming's system is spreading to scrapyards across the country.

The Zweigbaums aren't standing still. They've dropped another $200,000 on two new trials: a software dashboard displaying the company's two leading indicators - how often and how efficiently they move inventory - and a website that gives Alliance customers limited access to its database.

"They'll have the ability to go online and see their metal's movement," says Larry. "If they have a load coming, they can look up its price and weight - even to the point of seeing where it is in the yard."

Adds his son: "The scrap-metal business has always been 50 years behind corporate America. But we're ready for change."

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What Is The Quickest Make To Start Making Money Online?

Get this – even if you don’t finish reading this post and don’t click a single link, I’ll still make 10 cents off you. That’s because the post has eCPM of a little over $100, meaning I get hundred bucks for every 1000 impressions (as long as most traffic comes from US). I’ve actually tested this post for two weeks on my other blog that deals with weird business ideas and eCPM there was in the $96-$112 range. When you are done reading this post (it's rather long), you'll know more about making real money with blogs than most so-called experts.

It all started when I read that if you make money with AdSense, you can make 10X as much, if you add affiliate links. This blog makes me $20-$30 in AdSense revenue every day, so 10X would be $200-$300 a day. That ain’t bad, considering that this is just a hobby blog and my other online businesses (PickyDomains.Com, Deprice.Com and a few others) are my primary income source.

So I started reading some books on affiliate marketing. I’ve read Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today, Street Smart Internet Marketing - Tips, Tools, Tactics & Techniques to Market Your Product, Service, Business or Ideas Online and Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond.

The good thing – these books are awesome. The bad thing – for some strange reason the act of reading a smart book about how people get rich online did make me all that smart or rich for that matter. More over, after some testing I found out that the traditional affiliate marketing model doesn’t work all that well. The traditional model says – here, sell this crappy e-book for 100 bucks and we’ll give you 50. The problem is that nobody buys all that crap. People are reluctant to buy even good things from trusted vendors. Fifty percent from nothing is still nothing.

So, if you want to make good money as affiliate marketer – don’t sell stuff. Confused? Great. Here, click this link called Shawn Casey's Business In A Box (if you live outside US, you’ll be rerouted, sorry about that – there is nothing I can do).

As you see, it’s a free e-mail course on marketing (pretty good one, too). While most people probably not very interested in internet marketing and don’t know who Shawn is (a marketing genius), my site is about internet marketing, so my opt-in rate is very high. One in very eight people who click the link do register and I get $1.30 for every registration.

So here is your first lesson – do find affiliate offers that don’t require selling but pay per lead (lead is usually free sign up or registration) that match the topic of your blog. Here are some other examples of what offers convert well on blogs similar to the one you are reading – how to turn $60 in $1000 flipping domain names and the list of low cost franchises (guess how much this one pays per registration – over six bucks, because it’s so specialized, and this one pays even more - $35). Another example of getting paid for not selling anything is this - I get $25 for every person who becomes publisher or adversiter.

How do you get access to those affiliate campaigns that pay for NOT selling stuff? I’m going to tell you shortly, but I first want to stress the difference between getting paid for lead and getting paid for sale.

Merchants who pay you a percentage of the sale are lazy. They don’t want to take any risks. Essentially, they are saying – if you bring me 10 bucks, I’ll let you keep 5. Let’s say a person is selling 20 dollar widget that costs $10 to produce. So his or her profit is $10, right? So your affiliate commission is likely to be $5 max. Otherwise, there isn’t much profit left. The risk is all yours. If you drive good traffic, but the offer is bad, you get nothing.

Lead based commission works differently. Let’s say a person is selling that very same $20 widget. Let’s say it’s some iPod accessory. Lead based marketer knows that a customer is his major asset. So he sells that accessory and puts the customer on his mailing list. He knows that, statistically speaking that customer is likely to keep buying for two years, make X transactions and generate Y dollars in profit (much more than $10 made in profit from the very first transactions).

So lead-based marketers make more money, they know what their customer is worth to them and they can pay you more. He knows that just a name on the list is worth $3 to him, so he'll pay you $2 per name and address of any person who owns a particular model of iPod. It’s a concept pioneered by Jay Abraham and described very well in Lead Generation for the Complex Sale, so my advice is to stick with campaigns that pay for lead, not sale (be careful, some merchants label their campaigns as pay-per-lead, when they really pay for sale). There are some exceptions to this rule, as you'll see in this post.

Ok, so where does one go for pay-per-lead campaigns? CPA networks. I’ve worked with a number of them and the two I am working with right now are Copeac and MaxBounty. Not all CPA networks are created equal. For example, Commission Junction hasn’t made me any money, while it’s probably one of the most famous and well respected CPA networks. Copeac made me over $10K right away. Why the difference? I have no clue. CJ just doesn’t convert. Amazon pays measly 6-8% (my monthly Amazon earnings are just a little over $150 a month, even though I do promote their books heavily, since I am an avid reader myself).

A rule of thumb is that you should be able to make money with CPA network within the first week, after trying 30-50 different campaigns. If you don’t – move onto a different network. I highly recommend that you only join CPA networks that have referral programs (also known as two-tier programs). Both Copeac and MaxBounty do, one 2%, another 5%.

Referral programs are very important. Currently, 50% of my affiliate income comes from actual leads I generate and 50% comes from referrals (it does take a long while go get to that point, it took me almost six month). The way I fight referrophobia (avoidance of clicking ref links) is that I help my affiliates. If they register with the links I gave, I’ll see their ID. So they can send me a question with their ID and I’ll give them the answer. The only change that I’ve made after getting several hundreds affiliates to register under me is that I require people to first do some testing on their own. I do, however provide a list of tested offers that convert for me.

Now, I’ve earlier given you examples of affiliate campaigns that make money on blogs that write about making money online. How about generic blogs? For generic blogs two types of affiliate campaigns work well – contests and free giveaways.

My two contest winners are getting paid for playing Scrabble online and $1000 prize for writing the best short poem.

As far as freebies go, my money makers are 250 free business cards, free $500 grocery card and free health product samples.

So, if anyone asks you if it's possilble to have $100 eCPM for a blog page - this blog is the living proof that it is. Sure, I had to cramp in a shitload of affiliate links and put in several weeks worth of testing which pay-per-lead offers work best. But honestly, I'm proud of myself.

What’s a big deal about $100 eCPM? There are people who sell Rolls Royce’s on the Internet and their eCPM must me astronomical. 100 arab sheiks visit the site, 2 of them spend half a million dollar each – boom goes eCPM into the stratosphere.

Here is the difference (you’ll appreciate it, if you do business online). If you are a Rolls Royce guy doing online advertising, you have to bid only on certain keywords that are directly related to Rolls Royce. There is just no way you can bid on ‘Britney Spears’ and make sales. Not gonna happen. But suppose you did? You’d be just burning your cash, essentially. Wasting money.

This isn’t the case with this very blog post that you are reading right now. I’m going to make 10 cents from every reader no matter what (statistically speaking), so as long as I buy traffic for less then 10 cents, I make profit.

This is a very important difference in two advertising models. The more money Rolls Royce guy spends on his ads, the less profit he makes. The more money I spend on ads the more money I make.

Let me give you a quick lecture on PPC ads. Just to be fair – all I know about making money from PPC ads I learned from Perry Marshall. There is a lot of free information on the subject on his website scattered around – or you can just buy his book on Amazon, it’s less then 17 bucks and has more information than $200 PPC training courses that some of you may have bought. The only thing that I did not learn from Perry is the three cent secret which is the PPC Coach thing (it’s a company that specializes in PPC ads for affiliates – essentially they show you how to stop losing money with PPC ads and start making money with PPC ads).

Essentially, there are two ways you can set up your PPC ads when it comes to affiliate marketing. Let’s say your niche is adult dating (my winner here). You bid on keywords like ‘adult dating’, ‘adult personals’ may be some brand names like, Ashley Madison. And your ad reads something like:

Adult Dating

World’s Biggest Adult Dating

Community. Join Now For Free!

Looks familiar, doesn’t it?

You make $2.50 per free registration, your conversion rate is 1 to 10, your keywords are really expensive, so pretty soon you start losing money. Why is that? Because your ad is keyword dependent. But after you get coached by PPC Coach you get smart. You write an ad that says

One Night Stand Only!

No Marriage, No Relationship, I Just Want

“It”. The More Kinky The Better.

Now you can run this ad on the content side of Google. You can bid on names of country music singers. Your ad will appear on sites where men are. Or you can bid on Nascar racing related terms. And your ad will appear on sites are. All of a sudden, you don’t want to be found on search engines, because your ads aren't very relevant to the keywords you are bidding on. Now you want your ad to be run on AdSense network. People will read it and the ad, not keywords will be the qualifier. If it resonates with them, they'll click. If it does not - they will not.

This is a rather critical distinction because now you understand that the ability to make money comes from your ad writing skills.

By the way, if you are totally new to ‘Google Cash’ way of making money (promoting affiliate offers via PPC), let me tell you what’s going to happen to you. First, you’ll read about it and you’ll be excited. Then you’ll try it. You’ll be writing dumb keyword-dependent ads and losing money. Most of you will give up here.

Some will get smart and learn to write keyword independent PPC ads and use Google’s contextual side (AdSense) to its full potential. All of a sudden, your ads will be breaking even and – get this – EVEN MAKING YOU A LITTLE BIT OF MONEY!

Then ‘It’ will happen. You’ve added 100 new PPC campaigns. 90 of them generate no traffic whatsoever. Two or three makes you a few bucks a day. Some lose you a little bit of money. And then one campaign starts making you over a hundred bucks a day (for me, it was this campaign from Omaha Steaks which now produces less then 5% of what it used to. It's one of the few pay per sale campaigns that worked great, probably because Omaha Steaks is such a great brand).

You start jumping. Holy shit! Google Cash does work! I’m going to get rich! I’m going to get rich. You can see yourself making six figure income online. Maybe even a million dollars. Or more. But then all of a sudden, you start getting less and less money and then it your winner campaign stops working at all.

Sorry, such is life. If you have a working ad, doesn’t mean that you have a working business. By no means do I mean to discourage you from using Google Cash method. I still use it. But it’s kind of like Forex. There are successful Forex traders. And they make money. George Soros made over a billion dollars with Forex in a few months, when he crashed British pound. But that was a one time event.

It’s the same thing with your ‘winner campaigns’. They’ll make you money (sometimes a lot of money). But when something changes or campaign is cancelled – that’s it, you are screwed.

Don’t sweat – there is a solution to this as well. Just like it’s possible to make your ad keyword independent, you can become independent or lesser dependent on particular affiliate campaign. This very post is an example how this is done.

There are some advantages to linking your PPC ad directly to affiliate campaign, skipping your own landing page. Conversions are usually better. However, you don’t have any control over other people's landing pages. Offer stops producing and you no longer make any money. The solution is to create your own landing page (like the one you are reading right now).

Listen carefully, guys. The only reason for creating your own landing page is TO MAKE MORE MONEY and become OFFER-INDEPENDENT. That’s it.

This page is 100% under my control. That page isn’t. Let’s say I run a PPC campaign with ‘make money online’ theme. Can I increase profits from this page? Sure I can. I can add more affiliate links. Or more AdSense blocks. Or a new service that I created. I could start selling links. I could start promoting some sort of guru consulting services, like Brian Tracy's. Sell real estate related products. And if one offer suddenly stops working, I could easily replace it.

Not so with that page. There is nothing I can do with it. It’s not under my control.

When you create your own landing page, you should be OBSESSED with the idea of making it more and more profitable. And it’s not because of greed. This page makes me 10 cents per visitor. So I can pay Google 5 cent per visitor and still profit handsomely. But if it made 15 cents per visitor (and believe me, I’ll tweak the hell out of it so it eventually does), I could pay Google 10 cents. That would mean a hell of a lot more traffic and a lot more profits.

That’s how the game works. After you learn how to make your ads keyword-independent, you start learning the art of creating profitable landing pages. Let me give you a few pointers just like I did with pay per click ads.

You’ve got to understand that NO MATTER WHAT YOU DO, 90% of folks who read your landing page will do NOTHING. It’s the same for this post as well. Heck, this far into the post, I’ve lost most readers. And it’s not my fault or anybody else, for that matter. It’s just the way it is. The profitability of your landing pages that you create in the hands on the 10%. Remember that.

So the first thing that you should do is duplicate your best converting links, like I did with Shawn Casey’s free internet marketing course. You might have noticed this on your own – sometimes, when you come across the link, you don’t click it. But if you see it again, you decide to click it for some reason. It’s weird, but it’s true. I told you that I have several online businesses. My first one was Deprice.Com – selling downloadable shareware online (I could tell you about that business as well if you’d like). You’ll see that I have two Download and Buy links for each product. Why? Because sales increase by 12% if I have two links.

The second important concept is pre-selling your links. Pre-selling is simply explaining your reader what’s going to happen when they click the link or what the offer is about. Let me give you an example.

There is a site called e-Poll Surveys. It’s rather old and well-known. What they do is they pay with Amazon coupons and free prizes for you to take surveys. You’ve really got to be bored out of your mind, because it takes several dozen completed surveys to get a free book or a free CD. But unlike other survey sites this one is real, legitimate, proven and has great reviews from Epinions.Com.

I’ve promoted e-Poll on MadConomist.Com with and without explanations (pre-selling). Difference in conversions – 400%. It does pay to explain.

If you want to be a successful marketer, you need to learn the art of ‘long copy’. Get a hold of every book on direct mail and copywriting you can get (especially Dan Kennedy’s stuff), read John Carlton’s Blog and most importantly, read salesletters and one page websites for expensive products sold online – here is a great example that you can use as a blueprint.

The long copy concept is very important and it’s based on results, not theory. A long time ago direct-mail copywriters noticed a weird thing – a two page sales letter had twice the conversion of one page sales letter. And four page salesletter outperformed a two page sales letter by a factor of two. It doesn’t double forever, usually it stops at doubling at eight pages, but some very well known copywriters have written thirty seven page sales letters in order to get best results.

Clearly, it’s not just the length of the text. As David Ogilvy said “You can’t bore anyone into buying”. And it’s truly so. The reason those sales letter are long (as well is this page) is that they have to be that long. When you analyze the structure of all these different long sales letters, they are remarkably similar. It usually starts with a big promise, then there are details, then there are examples and proof and then there is closing.

Equally important is what happens behind the scenes, so to speak. If you are going to become a serious affiliate marketer, make it a rule to study business models of various merchants whos offers you are promoting. Why are they paying you a buck thirty for simple e-mail registration? Why are they selling a six dollar item and give you a nine dollar commission – that makes no sense? What happens after people fill out forms?

The best way to study various business models is to buy stuff (if you have money) and if you don’t, sign up for free offers and learn first hand what’s done to recoup the costs and make some profit.

Here are some frequently used business models.

Model one – Free Gifts.

Click this Boca Java offer. As you see, if you purchase 4 packs of coffee for $19.99, you’ll get free TimeMag. (And I’ll get $24 in affiliate commissions). How is this economically feasible? You get 20 bucks from a customer and you pay 24 to an affiliate?

Boca Java uses membership model (pioneered by Columbia House). A person pays $19.99, gets his coffee and a free mug. He is now a member of the club. Each month he’ll be billed $19.99 and get more coffee. Some people will cancel their “coffee subscription” right after they get a free gift. But others will stay members for months or years. The lifetime value of a member is easily calculated and is probably in the low hundreds, guessing from my experience.

Model two – The Drip System For Sales.

This is a fairly popular model among internet marketers. If you want to get a great marketing lesson for free, go ahead and enter your e-mail here (you may not want to use your primary e-mail but do use a real e-mail address, as you’ll need for free activation).

This is how the drip system works. It is highly unlikely that a person will make a purchase right away, unless that person came to a website already planning to buy. So marketers try to capture e-mail addresses of people who visit their site. In order to do that, they usually give away free e-mail courses (some courses are outstanding, by the way). When you register, you start getting the material you requested every day or every other day or once a week. Beside study material, each course usually contains a mini-ad for a product or products. This is called ‘the drip system’ and it’s based on the fact that people are much more likely to buy from you after several contacts. It’s not uncommon to triple sales right away, when you switch from “if you want to buy it, click here” to e-mail drip system. Oftentimes sales pitches that come with free courses are so effective that you can learn more about sales and copywriting by subscribing to these courses, rather than reading a book on advertising.

Model three – Email Flip.

How do you flip e-mail address? First, you create an outlandish offer, something like, if you want a free $1000 Mexico vacation for two, simply enter your e-mail. After you enter the e-mail, almost the very same second you start receiving what’s basically legal spam (other offers).

A regular person would never want to leave an e-mail address, but a marketer should (just make sure you create a special account, don’t use your primary e-mail). Why? Because you’ll learn about the world of ‘co-regs’ and there is very little information about it.

Co-reg means co-registration. When you entered your e-mail for that free Mexican vacation (which you’ll never get, because there are so many conditions you have to meet to be eligible), you’ve agreed to receiving e-mails from “partners”. The co-reg company paid once to acquire your e-mail and now it keeps reselling it to its clients over and over again. You have to understand that it’s perfectly legal. Everything is CAN-SPAM compliant and you’ll stop receiving messages when you unsubscribe. However, by the time you do that, co-regs will already make their profits. Because of CAN-SPAM act, the legal lists of e-mails are hard to come by and co-regs is one of the few venues where you can get them.

Why do I recommend getting a separate e-mail account in order to sign up for co-reg offers? You see, for spammers e-mails are basically free. You can buy a database of millions of e-mails for 50 bucks. Spammers don’t care about conversions.

Companies that sell through co-reg channels do pay every single time they rent a list and they pay a lot (it’s their single biggest spending item). So the most profitable, best converting offers often show up in co-reg channels first. Basically, if you have an e-mail account devoted to co-reg emails exclusively, you’ll always know what’s hot in advance. Here are several co-reg offers from the biggest and the best players in this niche (one, two, three).

(to be continued).

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