Wednesday, May 30, 2007

Making A Profit With Supersized Sports Books

Karl Fowler isn't a traditional publisher. His books, which chronicle major sporting events and teams, can weigh more than 90 pounds and go for as much as $4,000. His latest bestseller - a Manchester United book.

Mr Fowler is a bright and determined man who has done his homework. Manchester United is an international brand, currently under American ownership, but with truly worldwide appeal. The audience of potential purchasers is not thus restricted to British fat cats but to high net worth individuals the world over.

A sister volume on the Super Bowl will have limited appeal outside the United States, but there are surely enough American millionaire gridiron fans for that to show a profit.

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