Saturday, May 26, 2007

10 Books You Should Read, If You Want To Make A Crapload Of Money, Part I

1. Buffettology: The Proven Techniques for Investing Successfully in Changing Markets That Have Made Warren Buffett the World's Most Famous Investor

I NEVER buy books on stock market. And neither should you. It's a waste of time. The only person you should listen to is Warren Buffett. After all, he is the riches investor in the world and the second richest man after Bill Gates. Warren Buffett once said that he doesn't care about the price. He cares about value. If you never read Buffetology before, it'll be a real eye opener for you.

2. Words that Sell

Words That Sell lists the words and phrases that stimulate sales, grouping them in a logical, easy-to-find manner. The three basic sections of a sales presentation are the grabber, the description, and the clincher, and these sections comprise the core of Words That Sell. Once you find out that you can REALLY make a ton of money merely from an ability to put words down on paper, you'll want to know WHAT to say and HOW to do it. This book does an awesome job teaching that.

3. The Art of the Start

Guy Kawasaki wrote the best book on startups. This book is about starting a business, or a new branch of business within an existing one. And about what it takes to get the funding and momentum you need to be successful. It's about putting aside the ridiculous corporate culture of "mission statements", vision statements, binders and all the rest. Guy Kawasaki helps you to think about the most important aspects of your business and your personal motivation for starting it. In short it's about why the world needs your product or service, why you need to sell it, and how to get there. Much of the content is focused on the mechanics (and pitfalls to avoid) of making formal pitches to venture capitalists, banks and the like. There is also some content dedicated to advertising, marketing and PR, and how *not* to do those things as well. If you're not smart about it, advertising and marketing your new business will financially sink you, with no real profit to show for it, so pay attention to the advice given here!

4. On Bullshit

This book is a fascinating journey into the meaning of truth, lies and BS. It was surprisingly thoughtful and like anything thoughtful it fertilized more thought. At least for me it did. I think it was worth the investment in money and time.

5. The Millionaire Next Door

The title might sound cheesy, but the book really does share insights on what affluent, and successful really mean. It gives a great lesson on status symbols, and the proper attitudes towards work, and money to build wealth. What appealed to me the most, is that this is by no means a "get rich quick" book, or even a "get rich" book. It does however outline character traits of those among us that have become successful, and shows the many traps that most people, including high earners commonly fall into.

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