Wednesday, November 01, 2006

How To Make Money Selling Baby Clothing Online

Jeanette Mulvey

Baby Goes Vintage founder Jeanette Mulvey never expected her sales to break $100,000. But with only $5,000 out of her pocket, a home office, one part-time employee and a self-constructed website (, she managed to bring in $125,000 last year and projects sales of $175,000 this year. “I really didn’t expect it to be this profitable,” says Mulvey, 35, whose online store sells vintage-inspired baby products such as books, toys and nursery décor.

Mulvey, who has two children ages 3 and 1, opted for a virtual store to accommodate her busy life as a wife and mother--and to help her cut costs. Her operations and inventory costs are low, and many of her items are drop-shipped from the manufacturer. Mulvey also acts as her own PR agent and relies on word-of-mouth advertising and product placement in magazines.

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