Wednesday, October 25, 2006

How To Sleep Your Way To A Million.

Lee Loree Story

Working as a stock analyst in Atlanta, Lee Loree, was bored. While reading dull reports at night, he noticed his slumber-ing wife was more alert at certain times. Curious, he started studying sleep cycles. His research and the desire to rouse his workaday routine led to the Sleeptracker, a watch that beeps to wake you during an optimal period of light sleep so you arise less drowsy. It took Loree five years of working with sleep experts and engineers to ready his product.

Sleeptracker monitors your body and continuously looks for your best possible waking times. It wakes you up at just the right moment - during a window of time that YOU set. Worn like an everyday watch, Sleeptracker is ideal for anyone who wants to wake up alert and ready to start the day, such as frequent travelers across time zones, business people looking for an extra edge, students with fluctuating schedules, or busy moms who need to wake up easily.

The invention immediately spoke to a population tired of waking up tired--and 8,000 visitors flooded his site on its second day. “We got bombarded,” says Loree, founder of Innovative Sleep Solutions. Time named Sleeptracker one of the year’s top inventions in 2005, and the product even made an appearance on Dr. Phil. With projected year-end sales of $1 million, Loree hardly ever has slow days anymore--but he still wakes up energized.

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