Flavor Magic That's Worth A Million Bucks

Alan Segel Story

http://www.realchef.com

Plastic sheets placed beneath meat - containing preblended spice mixes that soak in before cooking - have been used in the food service industry for years. But it took former restaurateur Alan Segel, president of Real Chef, to bring them to the consumer market. A trial run on QVC gave him a database of buyers. It also taught him a key ingredient to sales: Customers need to see a sheet in action to really get the concept.

The company is already selling sheets on its website ($6 for a box of 12) and is in talks with several national retailers. It estimates 2007 sales of $1.2 million.


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