Six Figure Business Setting Up Pajama Parties.
Women want to network with other women while wearing pajamas, getting spa services and shopping—at least this is what Melody Biringer, 41, found out when she founded Crave Party.
Inspired by a pajama party at a friend's home, Biringer got the idea to create fun business networking events for women on a larger scale—at fancy hotels and ballrooms with champagne and strawberries. She secured local spa professionals (massage therapists, nail techs and so on) and merchants to provide the pampering services and shopping, and charged women a $35 fee to register. Her first three nights of Crave Parties sold out in two weeks.
Thanks to word-of-mouth marketing, her parties have grown in popularity. "[It's] networking in your pajamas in a swanky environment—that makes it even more fun to walk into this place," Biringer says. With parties under her belt in New Orleans; Phoenix; Portland, Oregon; and Seattle, Biringer would like to bring the concept to every major city—and even create annual parties themed around events such as holiday shopping or the Oscars—to push annual sales into the mid- to upper-six-figure range.
More information for women who want to start a business:
101 Best Home-Based Businesses for Women, 3rd Edition: Everything You Need to Know About Getting Started on the Road to Success