Friday, July 21, 2006

Bachelor Party Business That's Anything But Cliche

Darren Hitz Story

Darren Hitz knew there had to be something better for bachelor parties than a weekend filled with booze and exotic dancers. Looking beyond this cliche, Hitz, 29, decided to plan a bachelor party around a weekend of adventurous white-water river rafting in West Virginia.

The trip was a blast, and Hitz knew there had to be others looking for the same kind of thrill--and their future wives' approval. After searching for companies that catered specifically to guys' pre-wedding bashes and finding nothing, he took it upon himself to fill the void.

In 2004, Hitz launched Adventure Bachelor Party with about $8,000 of his own money. Hitz's niche market is one he's intimately familiar with--because it's his own. "Guys are lazy," he says. Hitz gives guys nation-wide the chance to do something they may not think to do on their own and also gives his other client base--local adventure outfitters--a chance to be seen on a national level.

Although the cost doesn't include airfare, just about everything else is taken care of once the group lands at its destination: three- or four-star accommodations, lavish dinners, the adventure itself and transportation throughout the trip.

With over 20 adventures, including cattle herding in Texas and fishing off the San Francisco coast, Hitz is looking to expand his trips while keeping them intimate. He has also created three separate businesses under the parent company he formed, Hitz Adventures, for bachelorette parties, corporate team-building trips and weekend adventures.

Not only is Hitz's business taking off--he expects sales of over $300,000 in 2006--but he's having fun, too. Says Hitz, "I enjoy being able to provide a service where everyone has a great time and is happy."

Related reading:

The Playboy Guide to Bachelor Parties: Everything You Need to Know About Planning the Groom's Rite of Passage-From Simple to Sinful