Sunday, July 23, 2006

Trashbag Millionaire

Terry Feinberg Story

Terry Feinberg was seeing red. "I can't count how many times I went outside and found my garbage ripped apart in the street," Feinberg says. He was tired of having pests and animals snooping around his garbage bags, so he decided to come up with a new type of bag that would discour-age them by both scent and color.

He says his Repellem Garbage Bags are "light red, almost pink"-a color that doesn't appeal to animals and pests' visual spectrums. "Typically, manufacturers make white and black kitchen garbage bags," says Feinberg, 44. "But animals and pests are attracted to white and black."

Feinberg, the owner of a health-care and beauty product distribution company, began researching his product three years ago. He asked a chemist friend to help him create a scent offensive to animals and insects but pleasant to humans. By taking out a home equity loan, he was able to get the $50,000 he needed for startup costs. The all-natural scent, which Feinberg describes as "peppermint-citrusy," is patent-pending and features a combination of botanical oils and other natural ingredients.

Feinberg is currently testing his Repellem Garbage Bags, which sell for about $13 to $15 per box, in more than 100 Petco stores and is negotiating to have his product appear on QVC. He predicts 2006 sales will be between $1 million and $2 million.

Trash to Cash