Saturday, July 07, 2012

Women Startups -

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Wendy Krepak and her husband made a comfortable living in real estate for 26 years. While both of them were making healthy salaries, Wendy always liked using gift cards, point cards and rewards cards, but she was beginning to find that keeping them organized was easier said than done. That's when Wendy came up with a little invention of her own to help her organize those cards.

By inserting an alphabetical filing system in to a small purse, she was simply trying to organize things for herself. But soon others began to notice her using her little invention and asking where she got it. She quickly realized she might have stumbled onto something. So Wendy put a plan together and began producing and selling what she called the "Card Cubby." And it was a good thing she did, because soon thereafter -- and without severance or much notice -- both she and her husband were laid off from their real estate jobs.

Suddenly, in hot water, Wendy decided to invest even more in her idea and she and her husband raided their 401Ks in order to build the business. It was a risky gamble, but within the first 18 months, they had done $1.5 million in sales. Wendy's courage and belief paid off, and today the Card Cubby is a multi-million-dollar business.

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