Tuesday, September 28, 2010

This Capcha Has Been Paid For

Link of the day - If You Sell Links On Your Site, I Will Buy Them Off You


It's always inspiring to see an entrepreneur hit upon an idea that solves two problems at once. Case in point: New York-based Solve Media. Combining websites' need for user authentication with advertisers' ongoing need for consumer attention, the company has launched a captcha-style tool that addresses both ends.

Rather than the nonsensical text or words in difficult-to-read fonts used by most captcha tools — typically requiring about 14 seconds for users to negotiate — Solve's Type-Ins tool achieves website user verification by asking users to type in advertising text instead. The ad is simply placed where the cryptic text would be, and users must enter into a box the text presented within quotation marks — typically a brand message. (For security, slight variations in pixelation mean that no two Type-Ins are the same, according to a report in AdAge.) The process takes only 7 seconds using Solve's system, yet advertisers are guaranteed to have the user's attention for that full time. The result, according to Solve, is no less than 1,200 percent greater message recall than is typically achieved with a banner ad.

Ads get remembered, websites verify their users, and ad revenue gets shared between Solve and its publisher partners. Advertisers and web publishers: what's not to like? ;-)

For more unusual ways to make money, visit this site.

[Via - Springwise]

The Million-Dollar Idea in Everyone: Easy New Ways to Make Money from Your Interests, Insights, and Inventions

IdeaSpotting: How to Find Your Next Great Idea

How to Make Millions with Your Ideas: An Entrepreneur's Guide by Dan S. Kennedy

101 Businesses You Can Start With Less Than One Thousand Dollars: For Stay-at-Home Moms & Dads

Make Your Ideas Mean Business

Link of the day - If You Sell Links On Your Site, I Will Buy Them Off You

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