Friday, August 27, 2010

Spritit Hoods

Link of the day - If You Sell Links On Your Site, I Will Buy Them Off You

Entrepreneur: Alexander Mendeluk, a sometime-actor with bit parts in the Twilight movies (he's the one Kristen Stewart kneed in the groin).

"Aha" moment: Mendeluk sported the bobcat to a Hollywood party in 2009. "The entire place just stopped," he says. Soon, a gaggle of girls began petting the hood and "I was, like, 'Ohmigod. This could be something cool.'"
What possessed him: In film school at the Art Institute of Portland, Ore., Mendeluk was looking for a way to truly stand out, so he and a designer friend came up with the idea of a bobcat hood. Mendeluk began making them for his friends and noticed how cool it looked when his crew all wore theirs at the same time. A tribe was born.

Startup: Mendeluk partnered with friends Chase Hamilton, Ashley Haber and Marley Marotta, and Hamilton put in $10,000 to create prototypes and pay for a booth at February's Pooltradeshow in Las Vegas, where the brand officially launched.

Payoff: Between the e-commerce site and 40-plus accounts in the United States, Canada and Japan, "we are moving thousands of units." The hoods' popularity has prompted manufacturing to expand from Los Angeles to include China. Seventeen styles are available, from a $69 brown bear ("brave, curious, gentle") to a $129 red fox ("adaptability, diplomacy, wisdom"), paws included.

2011 and beyond: A line of kid-sized hoods and a new tribe across the pond, when Mendeluk's brother, a former ad man with Leo Burnett, opens a Spirit Hoods office in London.

For more unusual ways to make money, visit this site.

[Via - Entrepreneur Magazine]

The Million-Dollar Idea in Everyone: Easy New Ways to Make Money from Your Interests, Insights, and Inventions

IdeaSpotting: How to Find Your Next Great Idea

How to Make Millions with Your Ideas: An Entrepreneur's Guide by Dan S. Kennedy

101 Businesses You Can Start With Less Than One Thousand Dollars: For Stay-at-Home Moms & Dads

Make Your Ideas Mean Business

Link of the day - If You Sell Links On Your Site, I Will Buy Them Off You

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