Monday, April 20, 2009

America's Most Promising Startups - Batter Blaster

Link of the day - How Changed The Domain Game For Good

Sean O'Connor opened his first restaurant in San Francisco shortly before the dot-com bust. As business tanked, O'Connor, who had grown up in a restaurant family and studied hospitality management, retooled his concept, turning the full-service establishment into a bar and laying off most of his staff. For fun, he spent a lot of time in the kitchen, playing around with various gizmos.

A failed experiment making beignets with a whipped-cream charger sparked an idea: Why not put pancake batter in spray cans and market them to consumers? In 2005, he teamed up with Nate Steck, a food manufacturing wizard, and raised $1.5 million to create the line and buy manufacturing equipment. Last year, San Francisco's Batter Blaster and its 16 employees squeezed out $9 million in sales, retailing the cans for $5 a pop in over 10,000 stores across the country, including Costco and Whole Foods. O'Connor, 37, and Steck, 40, plan to reinvest the 30% of their gross revenue into marketing and hope to double sales in 2009.

A startup uses science to catch pooper-scooper scofflaws.

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