Profiting From Exotic Popcorn Flavors

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http://www.479popcorn.com

After witnessing the makeover given to traditional foodstuffs like cupcakes and popsicles, it seems it's now popcorn's turn. 479° Popcorn is handmade, made-to-order popcorn in flavours such as Alderwood Smoked Sea Salt, Ginger Sesame Caramel and Black Truffle & White Cheddar.

Taking a leaf from the book of gourmet wine tasting establishments, 479° offers 'Samplers' and 'Collections', all linked by theme. Samplers' five boxes feed 2-4 people, and the Collections' three canisters are enough for 4-8. Prices range from USD 33 for the Purist Sampler to USD 52 for the Caramel Collection.

Aware that posh flavours and presentation aren't always enough to ensure premium status, 479° Popcorn stresses its green credentials. The majority of its organic fair trade ingredients are sourced from farms close to its San Francisco kitchen, with the popped corn packaged in 90% recycled paper canisters that are also sourced from local suppliers. 479° Popcorn--named for the ideal Fahrenheit temperature for popping corn--is currently available in select Californian stores and via its website for delivery throughout the US. One for boutique cinemas to partner with?

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