Tuesday, December 25, 2007

WeMoveSeniors.Com - Another Great Example Of A Niche Business


Seniors are among those most likely to move, as they downsize or head off to sunny retirement digs. Yet moves can be especially hard on them, with heavy lifting and countless details to deal with, from emptying an attic to reconnecting an entertainment system. Adrienne Simpson, founder of Smooth Mooove, has staked her claim in what could become an attractive new industry.

Like so many entrepreneurs, she recognized a business opportunity after personally discovering a need. While moving her parents from Georgia to Michigan, she searched without success for a specialized company that would be able to help. Thanks to Simpson’s hard-knocks lessons, Smooth Mooove’s clients can now choose from a lengthy menu of services within three basic moving plans.

Services range from cleaning up vacated homes once all household items have been loaded on a truck, to hanging drapes and shopping for new items for a client’s new home. Although any move is costly, Simpson says Smooth Mooove can actually save time and money. Since family members often have to take time from work to help a parent move, the company isn’t just marketing its program to seniors, but also to corporate clients, as an employee benefit for children of aging boomers.

Smooth Mooove, based in Stone Mountain, Georgia, joins a growing list of concierge-like services focused on seniors, including other moving companies that are starting to serve this market. As populations age throughout the industrialized world, the need for similar services will expand, creating plenty of room for new competitors to differentiate themselves through innovative services or by segmenting the senior market in any number of ways.

Plush retirement communities, for example, might contract with a moving service as an added inducement to buyers. In the end, the success or failure of moving companies for seniors—as with any high-touch service enterprise—will hinge on how well they manage the details. And, equally important, on the respect, consideration and care given to their clients in the process.

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