Wednesday, August 08, 2007

Bottle Ring Opener Success Story Or How To Make $500 A Day With A Wacky Idea

http://www.bottleringopener.com/

More than 20 years ago, Tony Gutierrez dreamed of making a piece of jewelry that could double as a bar tool.

Today, his dreams are coming true.

Gutierrez, now lives in Las Vegas, where his invention, the Bottle Ring Opener, has taken off.

The Bottle Ring Opener is just what it sounds like: a bottle opener you wear as a ring. The ring looks like jewelry from the top of the hand, but on the underside is a small bottle-opening tool.

Made of coated aluminum, the rings come in several sizes and can have customized logos.

They won’t appear in stores until later this year, but they are available online for $9.99 at Bottleringopener.com. Since the site launched on June 8, about 50 rings have sold a day, Gutierrez said.

For now, he isn’t concerned about the product’s profit as much as its purpose.

“People tell me ‘money, money, money,’” he said. “I don’t care about money. I just want people to have something of mine to enjoy. By having this company here, having something to do with me — I still can’t believe it. It’s huge.”

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