How To Get Rich Selling Ads On Flags.
While golfing with his brother one day, Andy Yocom saw prime advertising space on the flags on the course. He and his brother Timmy reasoned that any marketing messages would get prominent attention if they were placed on the flags, since golfers focus on them when they take their shots.
Convinced the idea would work, Yocom set out to persuade golf course owners to warm up to the concept of brand advertising on their greens. "With golf as traditional as it is, finding people in the industry that can think outside of the box was a challenge because they're so protective of the golf course image," Yocom, 37, explains. "I get the comment a lot that they don't want to 'NASCAR' their courses."
Yocom fought the skepticism by persistently visiting golf courses in the Atlanta area.
Finally, he was able to hook up with some golf course management companies-they had several courses under their umbrella and could see the benefits of the idea. Once some well-established courses signed on, Yocom presented the concept to corporations that might be eager to market to the golf crowd. "The fact that we advertise 365 days a year and are a one-stop shop on and off the course-it's a very unique situation," says Yocom.
Today, Invision Golf Group has expanded its advertising and marketing services beyond just flags to include whole golf course sponsorship-from banners in locker rooms to advertising on golf carts. The strategy is working: At press time, the sales were standing at $300,000 a year, and the company now has a presence on 142 golf courses in 26 states.
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