Monday, September 18, 2006

How To Make Half A Million Bucks Pissing Off Scateboarders.

Chris Loarie Story

http://www.skatestoppers.com/

It's not easy stopping a herd of determined skateboarders from practicing where they're not wanted, but Chris Loarie invented a way to do just that when he came up with Skatestoppers. When these small brackets are attached to exterior walls, benches, curbs and more-the very places skaters seek out-skaters are prevented from practicing in those areas, and private property is protected from damage.

Loarie got the idea after hearing his police officer brother discuss all the complaints he had received from business owners about disruptive skateboarders in front of their establishments. Loarie designed the first prototypes in 1996, and throughout 1997, he focused on refining them to make them stronger and less likely to be broken by disgruntled skaters.

As he perfected the design and started getting rave reviews from business owners, city parks and school districts, Loarie added an artistic line with seashell designs and the like to make the practical product aesthetically pleasing as well.

Still, Loarie realized that although he was very popular with property owners, rebuffed skateboarders were hardly fans. "The skateboarders will say, 'Why can't I just skate anywhere? You're taking our rights away,'" Loarie explains. "To me, it's fairly straightforward: Somebody has a piece of property, and they don't want you there. It's within their rights to ask you to leave, especially if you're doing something that's disruptive or destructive."

Loarie is working with contractors to incorporate Skatestoppers into the design of new building areas. Now that company revenues are expected to hit about half a million dollars this year, it seems there's no stopping this entrepreneur.

The Perfect Business