Sunday, August 13, 2006

How A $4,200 Domain Name Investment Brings In $900,000 Each Year.

John Drummond Story

Unicycling enthusiast John Drummond, a technical writer at IBM, decided it might be fun to sell a few cycles over the Internet. Seven months after debuted in 1999, Drummond, of Marietta, Ga., was so overwhelmed by demand that he enlisted the help of his wife, Amy.

The pair soon sped sales up from $150,000 in 1999 to $900,000 this year. No, there wasn't an inexplicable uptick in the clown population. They attribute their success to a straightforward Internet domain name.

"Customers found us at the top of their Google searches," he says. So in 2003, when Drummond looked to profit from his other hobby, banjos, he naturally sought to pluck He had paid $4,200 for, but the owner of the banjo address wanted $150,000.

Drummond won't say how much he ultimately paid, but he's happy with the deal. pulled in $120,000 in sales in 2003 and is on track to reach $450,000 this year.

P.S. If you are interested in investing in domain names, read Domain Names for Dummies first