Wednesday, August 09, 2006

The Incredible After-Prom Business That Generates $1 Million A Year

Yoel Silber Story

Ah, remember the prom—the limos, the dresses, the late nights spent wandering around town looking for after-prom fun? Well, Yoel Silber has found a way to cash in on that market with Promtix (, his one-stop shop for after-prom adventures. He sells tickets to cruises, comedy and dance clubs, and the like—and has made many a prom-goer happy with set plans for after prom. Says Silber, "In New York, especially, kids went to Manhattan for their after-prom partying, but they couldn't get into the nightclubs because they didn't have ID."

Silber combats this common problem by booking clubs and cruises specifically for the underage high school crowd. "Now they have a place to party, and the parents know where they're going," Silber explains. Parents can sleep even better knowing that all Promtix events are nonalcoholic.

With a background in party promotion, Silber knew there was an underserved market of high school students who spend big bucks on prom night. He markets his events via fliers at local malls—where he's likely to find lots of prom-goers—but he's also found that word-of-mouth really helped to grow sales to $1 million a year.

He notes that teenagers were fast to buy into the Promtix concept—and luckily, Silber's received nothing but positive responses from club owners. He's currently in New York City and Philadelphia, and would like to make Promtix a presence in 10 major U.S. markets, including Atlanta, Boston and Los Angeles.

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