Monday, May 14, 2012

Cools Startups - Lookmazing.Com Review

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Fashion and beauty magazines, online or otherwise, have a captive niche market. That is because everyone appreciates beauty. While there may be an exception to the rule, a lot of people appreciate fashion, too. And believe it or not, there are people who find time to simply sit and admire others who look good. LookMazing founder and CEO, Doris Lin, is one of such people.

LookMazing is an invitation-only site for fashion trendsetters, the fashion-obsessed, people whose passion for fashion is highly contagious. The site is currently on the lookout for models, artists, stylists and fashion-forward individuals who have the eye for style. The idea is to allow these style icons to showcase their looks to an online audience of emulators and admirers.

LookMazing is focused on featuring looks, not products, the premise being whether it be a $10 shirt or a $1,000 pair of stilettos, wearing a particular product does not constitute a look. The site features real people with a real sense of style because formulating a look is, in and of itself, an art that makes seemingly ordinary products look extraordinary.

The site is currently in private beta to give their members time to build their profiles before they are unveiled to a broader community. Once in full swing, LookMazing aims to be able to help its members discover people with a similar taste for fashion, compare prices, get exclusive deals and invitations to sales, the opportunity to be featured in LookMazing's online magazine, share videos and images of looks while tagging featured items in LookMazing's closet. LookMazing's closet is a collection of hundreds of thousands of items from popular retailers, and LookMazing intends to grow it every single day to bring the latest fashion trends and hottest finds to its online community.

LookMazing's objective is to make everyone look amazing. For more cool startups, visit

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