YBuy.Com Tries Shareware Model With Hardware Goods.
YBUY is a try-before-you-buy online subscription service that charges users $24.95 to give them a chance to test drive the latest in electronics, home and kitchen gadgets for 30 days before they commit to purchase.
“For most consumers, when it comes to electronics or products for the home, the idea is that they want to test the product out first,” said YBUY CEO Stephen Svajian. “Typically, you’ll wait in line for hours. Then, when you finally get into the store, there’s someone right behind you breathing down your neck, pressuring you, and maybe even dripping sweat on you. And at the end of the day, you may only get five or ten minutes with a device that hundreds of other people have had their mitts on. I don’t know about you, but I’ve never seen someone wipe down an iPad after they use it. This can make for a pretty gross and stressful shopping experience.”
With YBUY, Svajian said, there’s no reason for brick and mortar showrooms to exist. “We can actually bring the showroom straight to your living room,” he said. “Our unique alternative, that comes to you brand new or completely sanitized, allows consumers to test it out for 30 days in the comfort of your own home. This can really help you get to know the item you would like to invest in, before fully committing to make the purchase. There’s no other experience like it out there on the market.”
YBUY, who’s site appears to be overloaded at moment because of this announcement, will be offering the new iPad on their site for $24.95 for a one month test drive.
Sounds like how you sell puppies. “Why don’t you take it home overnight and see if your family likes him. If not, bring him back tomorrow.”
[Via - Business Opportunities Blog]
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