Wednesday, April 16, 2008

Chew On This?

Viewers of Andrew Zimmern's Bizarre Foods television show know that some foods are not for the faint of heart. Catering to consumers who would like to experience such curiosities first-hand, online purveyor Edible offers an introduction to delicacies that may shock less adventurous eaters. Giant toasted leaf-cutter ants, mopani worms, reindeer pate and Thai green crocodile curry are among Edible's offerings, along with Lizard Wine, Civet Coffee and Monkey-Picked Tea Wash. A range of unusual or downright alarming products are available in six categories: Insectivore, Herbs & Spices, Aphrodisiac, Carnivore, Herbivore and Apothecary. Edible, which is based in the UK, provides detailed information about the origin of each product, including species and geographic data. Prices are as exclusive as the products themselves—GBP 12 for a tin of green crocodile curry, for example, or GBP 10.95 for a small bag of mopani worms.

Eating insects and other unusual foods promises not just a new experience for gourmet adventurers sick of the usual fare, but also a way to pick up some status stories that can be used to impress friends, family and the world at large. As consumers increasingly look for the newest, the rarest and superlatives of every kind, these types of offerings could really catch on both online and off. One to "hop" into in the gourmet world near you? Just be sure to follow Edible's lead in the branding department—chocolate-covered ants in bulk bins don't have quite the same appeal ;-)

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