Your Grandma's Socks.
Swiss Netgranny is a collective of 15 grannies who knit socks on demand and sell them online. Customers can choose their favourite granny from a gallery of 'Grosis', which includes information on why the women knit ('not for money, just to pass the time') or about their professional credentials ('at age 6, I taught my 4 year-old sister to knit').
Customers pick the colour of their socks, or opt for a surprise design. After placing an order, their personal sock-knitting granny will take approximately two weeks to knit the pair of socks, which are sold for CHF 39 (USD 33 / EUR 26) a pair, including delivery.
Netgranny was founded by Swiss fashion label Tarzan, who have created a product loaded with storytelling opportunities. While socks are generally a bland clothing commodity, this line of foot apparel lets customers pull up the leg of their trousers and share a great story with their friends or family.
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