Sunday, February 04, 2007

How To Make Money Creating Corporate Theme Songs

Don't come to Enthem if you're looking for your average ten-second jingle. The San Francisco company writes and records full-length corporate theme songs, some running longer than three minutes.

Founder Stan Oleynick, 23, a Russian immigrant with a head for business and a penchant for aphorisms, creates the songs with a motley crew: a composer from his church, a teenage virtuoso, and a country singer who lives in New Jersey. He initially intended to go it alone, but the admonitions of friends convinced him otherwise.

"I love music, and music loves me back," he says. "Except for the singing part." has attracted the attention - "and the hearts," Oleynick intones with a thick accent - of more than 100 small companies.

He hopes to use the business to raise $1 million for a future startup; as of January, he was 5% of the way there.

Break No Bones Kathy Reichs

The Corporate Culture Handbook: How to Plan, Implement, And Measure a Successful Corporate Culture