Friday, February 16, 2007

Hangertising - How To Make Money Selling Ads On Hangers

3.5 billion wire hangers are tossed into landfills every year, and that's just in the United States. While the hangers are light, inexpensive and sturdy, they're not exactly bio-degradable. Hanger Network has developed an alternative: a dry cleaner's hanger made entirely from recycled paper. EcoHangers are sturdy and cheap. And because they're paper, they can be completely covered in full-colour advertising.

Everybody wins: Hanger Network creates a media network of up to 3.5 billion in-home 'views', and advertisers gain valuable entry into consumers' bedrooms for less than the price of a stamp. Dry cleaners get free hangers (wire hangers are about USD 0.08 each), and consumers no longer have to struggle with awkward tangles of wires. And on top of it all, it's an earth-friendlier solution. What's not to love? ;-)

Hanger Network has a distribution deal with Cleaner's Supply ('America's largest direct supplier of dry cleaning products') and currently has network capacity of over 50 million hangers per week. The company just raised USD 8 million in venture capital, which will allow it to expand from the New York area to the rest of the US. One to partner with and quickly set up in other countries.

Shock in Advertising

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