Icontact.com is a website that was made to facilitate the needs of people wishing to get into email marketing. Icontact simply provides the tools that are necessary to initiate an email marketing campaign, track its effectiveness as the emails are sent out to customers and last but not least improve on your campaign so as to attain better results. The degree of ease that you will experience when using icontact may make you believe it is a tool for beginners. However icontact is more than that and will provide more than enough to satisfy even the needs of the more experienced email marketers.
First and foremost icontact simplifies the process of designing your marketing campaign. It's step by step process allows you to utilize plain text, HTML, templates or a web page in the creation of your campaign. Icontact also allows you to create an email that matches your website. This is especially useful if you would like to maintain a certa in theme in your products. Should you make use of a template you can store it for future use and you can also preview your email after you have completed the design process.
Marketing is only useful if it effectively reaches the customers. This is why icontact has one of the best tracking systems that can be used in email marketing. Icontact provides up-to-date reports on all the messages that have been sent or forwarded and also tell you which messages have been delivered and which ones have bounced. There are also many other statistics useful to marketers that icontact provides using tables and charts that can easily be read even by marketing beginners. You can also use icontact to track your marketing campaigns in social media sites such as Facebook and twitter.
Apart from the necessities, icontact also provides various features that can further boost your marketing campaign such as making and sending surveys so you can know customers' reactions to y our products. Icontact also assists in adding forms for signing up on your website and this is useful in gathering recipients for your emails. You can also upload recipients from excel/CSV files. The ability to define various target markets, adding social media features and autoresponders are just a few other features availed by icontact. The spam test feature is also quite useful for checking your email and ensuring it doesn't contain elements of spam/junk mail.
One of the best features of icontact.com is the fact that it is so easy to use. It has multiple features for accomplishing each function so that both those who are versed in marketing and coding and those who are new to it will be comfortable as they make their campaigns. The user interface is quite friendly and well designed so it's easy to navigate the site. For the more experienced individuals there are various features that they can use to further improve their marketing effectiveness such as being ab le to customize the HTML code.
When you run into any problems while using icontact you can sit pretty knowing there is a wide variety of tools at your disposal to help you with anything. From the user manual, articles and the knowledge base to the video tutorials and the webinars (live or recorded), there is plenty of information around the website to get you out of any fix. The step by step instructions will ensure that you always get it right.
When all is said and done, icontact has managed to bring the idea and capabilities of email marketing down to the inexperienced individual while also empowering the experienced ones. For those who make use of it, icontact will prove decisive in taking their marketing efforts a step further.
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[Via - NicheGeek.com]
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